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Autor	Anna Mazurkiewicz-Pizło, Wojciech Pizło
Tytuł	Koncepcja otoczenia organizacji z uwzględnieniem wybranych aspektów międzynarodowych
Title	The Theory of Organization’s Environment Taking Selected International Aspects into Consideration
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Abstract	The organizational environment comprises a wide range of forces that can affect organizational performances. These forces differ between organizations according to the geographical location, industry and market served. Multinational firms face different situations from that of small local business. The forces affecting business organizations are different from those influencing non-profit organizations, the forces affecting the electronics industry are different from those influencing the food industry. Even within the same industry forces will vary. Organizations need to understand the forces that affect them do that can plan for the future. The various environmental forces exist at different levels. At the outer level is institutional environment, then organization’s external environment (macro environment). At this level there are a range of economic, technological, social, cultural, political and international factors that generally affect all organizations. Then there is the organization’s most immediate competitive environment, which is the specific environment comprising the organization’s customers, suppliers and competitors. Spanning both internal and external environments is a third set of forces exerted by various stakeholders. All environments forces can affect many areas of the organization, such as its strategy (for example its choice of geographical markets), its structure, or its production methods. For this reason it is vital for management to undertake environmental analysis to assess: how the environment has changed, how it is likely to change, what impacts these changes are likely to have on the organization, its customers and markets
Cytowanie	Mazurkiewicz-Pizło A., Pizło W. (2008) Koncepcja otoczenia organizacji z uwzględnieniem wybranych aspektów międzynarodowych.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 71: 27-41
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Pełny tekst	EIOGZ_2008_n71_s27.pdf

Autor	Tadeusz Filipiak, Mariusz Maciejczak
Tytuł	Uwarunkowania rozwoju sektora owoców i warzyw w Polsce w latach 2004-2007
Title	The conditions of development of polish fruit and vegetable sector in the period 2004-2007
Słowa kluczowe	sektor owoców i warzyw, uwarunkowania rozwoju, organizacja sektora
Key words	fruit and vegetable sector, conditions of development, sector’s organization
Abstrakt	W artykule dokonano analizy uwarunkowań rozwoju sektora owoców i warzyw w Polsce w latach 2004-2007. W pierwszych latach członkostwa Polski w Unii Europejskiej sektor owocowo-warzywny rozwijał się dynamicznie, co było zasługą zar ówno czynników wynikających z koniunktury rynkowej i silnej pozycji konkurencyjnej, jak i znacznych strumieni pieniężnych przekazanych w ramach funduszy europejskich. Dalszy rozwój sektora będzie zależał od budowania trwałych przewag konkurencyjnych na rynku i dostosowywania oferty rynkowej do potrzeb konsumentów, a także umiejętności wykorzystania dostępnych form pomocy, głównie funduszy z UE oraz kooperacji i zaangażowania wszystkich uczestników sektora
Abstract	The paper aims to analyze the internal conditions of development of Polish fruit and vegetable sector in the period 2004-2007. It argues that in the first years of Polish membership in the EU the fruit and vegetable sector was developing significantly. That was due to the factors resulting from market cyclical factors and strong competitive advantages as well as the EU founds available for sector development. The further development of the sector will depend on the dynamics of increasing competitive positions on the Single Market as well as taking advantages of EU founds and the level of cooperation between sectors stakeholders.
Cytowanie	Filipiak T., Maciejczak M. (2008) Uwarunkowania rozwoju sektora owoców i warzyw w Polsce w latach 2004-2007.Roczniki Nauk Rolniczych, Seria G, t. 95, z. 2: 97-109
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Pełny tekst	RNR_2008_T95_z2_s97.pdf

Autor	Ewa Halicka, Krystyna Rejman
Tytuł	Fruit and vegetable promotion programs in the European Union
Title	Fruit and vegetable promotion programs in the European Union
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Key words	fruit and vegetable market, consumption, promotion, 5 a day
Abstrakt
Abstract	Promoting fruit and vegetable consumption is one of the main objectives of food and nutrition policy interventions worldwide. Public institutions, non-governmental organizations, research and health agencies together with market stakeholders undertake integrated initiatives to inform consumers about the health benefits of everyday fruit and vegetable intake. In the European Union several campaigns aimed at increasing produce demand have been launched in the nineties to improve the dietary patterns of the general population or specific consumer groups, such as children. However statistics show that fruit and vegetable intake in most EU states including new members is much below the recommended level. School-aged children, women and employees are currently the main target groups of “5 a day’ information and promotion activities aimed at increasing f&v consumption. In order to secure long-term effectiveness of such programs the main determinants of consumer choice in the food market should be monitored. Broad public-private partnerships, including producers and distributors seem to be the key to strengthening the efforts at “pushing’ market demand. Some of the campaigns developed and implemented in the European Union countries can be described as “5 a day’ best practices. The involvement of fruit and vegetable chain participants, cooperation and evaluation of undertaken interventions are further needed in order for the programs to become more efficient and widespread.
Cytowanie	Halicka E., Rejman K. (2007) .Scientific Journal Warsaw University of Life Sciences SGGW - Problems of World Agriculture, t. 1(16), z. : 38-45
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Pełny tekst	PRS_2007_T1(16)_n_s38.pdf